Le Serail The French Soap Store Redefines the US Soap Market with Marseille Soap

Miami, FL (PRWEB) May 3, 2009 -- Le Serail The French Soap (http://www.frenchsoapstore.com) Store is driving change by introducing a European product into the US that challenges how consumers define soap.

The company considers portraying detergents as healthy substitutes for soap misleading to the general public. The fact that some governments consider sodium lauryl sulfate as a skin irritant, should place or classify most products in the cleansing market as harsh cosmetics rather than gentle skin cleansers.

You can learn more about soap and its misconceptions in the company's web site.

Le Serail The French Soap Store's philosophy stands strong on the foundation of bringing to the doorsteps of US consumers the centuries of tradition, effectiveness and safety found in natural soap.

For centuries soapmakers in the beautiful region of Provence have been using the most luxurious of all oils to craft by hand the purest of all French soaps, Marseille Soap (http://www.frenchsoapstore.com/french-soap). Today, only one such soapmaker guards this ancient tradition in the heart of Marseille - Savonnerie Le Serail.

"When we started our venture, we were looking for a European soap that would be environment friendly by being completely natural. We chose the products from Savonnerie Le Serail, the only remaining artisanal soap maker in Marseilles, France for their authenticity, commitment to a quality product and their attention to detail, making it the most authentic handmade soap (http://www.frenchsoapstore.com/about-soap.php)," said Beata Levandowska, CEO.

Technology is also one of the tools by which they assist the conservation of the environment by conducting all retail transactions on-line eliminating the need of multiple customers to drive to retail stores. Their shipping methods are also technology driven incorporating the usage of volume optimized boxes. In addition, in consideration of ecological conservation, the company utilizes 100% recyclable packaging materials.

Finally the US customers will have the opportunity to purchase a European quality product at an affordable price without sacrificing the environment.

For additional information visit http://www.leserail.com.

About Le Serail The French Soap Store Corp.

The privately held company is committed to the conservation of the US environment by promoting a product that is 100% vegetable based from renewable sources, 100% biodegradable, water stream friendly and cruelty free.

Contact:

Public Relations

Le Serail The French Soap Store Corp.

1-866-757-5874

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